Email Validation for Drip

Why Validate Emails for Drip?

Drip's e-commerce focus means every email represents potential revenue. Invalid addresses in your automation flows waste opportunities, skew revenue attribution, and reduce the effectiveness of behavioral triggers.

Benefits

• ✓ Maximize revenue from every email sent
• ✓ Improve behavioral automation trigger accuracy
• ✓ Get reliable revenue attribution data
• ✓ Protect your Drip sender reputation

How to Validate Drip Emails

1. Step 1: Export your Drip subscribers and their tags as CSV
2. Step 2: Validate the email list using a verification service
3. Step 3: Update Drip subscriber status for invalid emails via API
4. Step 4: Configure Drip's built-in bounce handling to auto-unsubscribe hard bounces

API Integration

Integrate email validation directly into your Drip workflow:

// Drip API - Update subscribers after validation
const axios = require("axios");

const API_TOKEN = process.env.DRIP_API_TOKEN;
const ACCOUNT_ID = process.env.DRIP_ACCOUNT_ID;
const BASE_URL = "https://api.getdrip.com/v2";

const headers = {
  Authorization: `Bearer ${API_TOKEN}`,
  "Content-Type": "application/json",
};

// Unsubscribe invalid emails
for (const email of invalidEmails) {
  await axios.post(
    `${BASE_URL}/${ACCOUNT_ID}/subscribers/${encodeURIComponent(email)}/unsubscribe`,
    {},
    { headers }
  );
}

// Tag valid subscribers
for (const email of validEmails) {
  await axios.post(
    `${BASE_URL}/${ACCOUNT_ID}/subscribers/${encodeURIComponent(email)}/tags`,
    { tags: ["email-verified"] },
    { headers }
  );
}